Grocery Games

One thing I have yet to fully grasp is the local flavor for pricing products. I do most of my grocery shopping at the local MaxMart, located just down the street from where I teach. And a month and a half into my residence in Accra, I have yet to comprehensively understand how goods are priced.

One thing I have picked up on – the use of discount pricing is rather popular for items that are overstocked and also that are going to expire yesterday. Actually, the MaxMart must have just hired a local marketing director, because just last week, they introduced a campaign where, if a consumer spends 40 cedis (the local currency) in a single purchase, the lucky consumer is shuffled to the wheel. The wheel, much akin to “The Big Wheel” on The Price is Right, is spun amidst bated breath as fellow shoppers wait to see which expired perishable is selected among the farrago of provisions. Speaking from experience, my colleagues and I have changed our consumer behavior. Instead of making separate purchases, we now pool our purchases to see which day-too-old crème cookie we can walk away with.

But my favorite game to play at the grocery store is actually what I’ve come to call the “Scavenger Hunt.” It’s not a well advertised game, but it’s a game in which the consumer scavenges around for the best price-volume ratio. Sometimes I even wonder if MaxMart has a random number generator used to assign prices to the products. For example, a basic can of Heinz Baked Beans can sell for as cheap as 1 cedi. Directly next to the Heinz Baked Beans sits a can of Heinz (same brand, same volume) Pork Baked Beans selling for 10 cedis. What?

The other day, I walked in to quench my thirst and buy a Coca-Cola. I had four options as diagramed below where price (in cedis) is the unit of measurement:

Scavenger hunt success. I’ll take the larger volume for the cheaper price with the pre-chilled convenience, thank you. I’m already enjoying the weekly scavenger hunts. I can’t wait to see what type of hunt MaxMart rolls out for Easter!